Aboriginal activist Stephen Hagan has revived his dispute with Saputo Dairy Australia to rename Coon cheese three months after they agreed to “retire” the name he deems has racist connotations. That lead to it becoming known as "Red Coon," according to Saputo's website. "One of our basic principles as an organisation is to treat people with respect and without discrimination and we will not condone behaviour that goes against this," the Canadian company said in a statement. Dr Stephen Hagan, an indigenous rights activist and academic, wants Pauls to rename its Smarter White milk because it offends Aboriginal people. “I’ll be glad,” Hagan said. Dr Stephen Hagan, an Aboriginal activist who campaigned for 21 years to rename the cheese brand Coon, lodged the complaint against Mattel with the Australian Human Rights Commission. Stephen Hagan fought for 21 years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. Dr Fauci unloads on Trump, saying 'things were said that weren't based on science,' and 'you didn't feel you could say something and there wouldn't be repercussions', Facebook puts Trump on internal trial: Social media giant refers decision to permanently ban former president to its left-leaning 'supreme court' oversight board, Donald Trump returns to a business empire ravaged by pandemic with revenues at several of his flagship properties down by 60 per cent, Sunshine State of mind! Although Saputo eventually caved in, promising to rename the cheese in due course, it still wasn’t good enough for Dr Hagan. EXCLUSIVE: Groundbreaking Aussie TV chef who was the face of... Coon cheese is dead: Foreign owners kill off controversial... Farm Heroes Saga, the #4 Game on iTunes. ', 'If enough people want to bring it to my attention, I'm happy to write a letter to the owners of Pauls and say, 'Look, will you consider changing the name?'.'. Coon's owners, dairy products company Saputo, confirmed the change Friday after being written a letter of complaint in June by activist Stephen Hagan, who has been fighting for 20 years to have the name changed. Credit: Hannah Paulsen Dr Hagan is not sure what the new name, Cheer, stands for. Dr Hagan said he had several other ongoing fights, including to change racist place names and landmarks. That change can’t come soon enough for Indigenous activist Stephen Hagan, who has lobbied for Coon’s retirement from the Australian market for more than two decades. Authors Dr Stephen Hagan and Destiny Rogers describe the official brand histories as ‘compiled by someone who thought they were making a cheddar. (Supplied: Stephen Hagan)"I received numerous letters from old cheesemakers in … In July, Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations. Dr Stephen Hagan told The Daily Mail that the brand name insinuated it was for “for smart, white people, not for smart, black people”. 'A lot of people have raised it with me: they asked the question about the Smarter White milk - 'Why couldn't it just be Smarter Milk? For some fashion and beauty brands, attempts to show solidarity with the #BlackLivesMatter movement on Instagram have backfired in a major way. Saputo is the third owner of the brand Dr Hagan had asked to change the name, during his 21-year fight. 'I recall having conversations with people who don't buy that because of the connotation 'white people are smart',' he said. He had the Coon name scrapped. 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Edward William Coon patented a process used to manufacture cheese in the US in 1926. Stephen Hagan (actor), actor from Northern Ireland Disambiguation page providing links to topics that could be referred to by the same search term This disambiguation page … Pauls's French owner Lactalis declined to comment. Hours earlier, New South Wales One Nation leader Mark Latham has posted an image of a popular Pauls diary product to make a dig at left-wing cancel culture activists, 'Kill all the cows for producing white milk? Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. In an article published in The First Nations Telegraph in 2014, Dr Hagan said his research showed Edward Coon was an uneducated Russian immigrant who worked as a factory hand and the patent was launched in his name 10 years after the cheese was being sold. 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"If I didn't make a stand, we would still be eating Coon cheese in another 20 years' time," he said. Peter Russell-Clarke, a former ABC-TV chef who fronted Coon commercials during the early 1990s, last month slammed Saputo's decision to kill off the cheese name that debuted in 1935 under Kraft and the Fred Walker food company. As well as the long-running efforts to have the name changed by Dr Hagan, the campaign recently hit the headlines again when actor and comedian Josh Thomas raised a question on Twitter about the controversial brand. Hagan said after Friday’s announcement he was looking forward to visiting the dairy section of a supermarket and not having to see the word Coon on the shelf. It was announced last week the cheese would become known as Cheer in Australia from July after a rebranding by owners Saputo Dairy Australia. Play it now. Dr Hagan believes the move to bring about the changes have been inspired in part by the global Black Lives Matter protests and demonstrations. "Australia, which I've always said is one of the most racist countries in the world, they have no problems selling a cheese by the name of coon," anti-racism campaigner Stephen Hagan told A Current Affair. Edward William Coon patented a … ', Peter Russell-Clarke, a former ABC-TV chef who fronted Coon commercials during the early 1990s, slammed Saputo's decision last month to kill off the cheese name that debuted in 1935 under Kraft and the Fred Walker food company. Indigenous activist Dr Stephen Hagan has said he has copped abuse today after it was announced Coon cheese would be renamed. Dr Hagan last month convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations, Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. 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In July, Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations. Dr Stephen Hagan, who succeed in having the Coon cheese brand scrapped, now wants Pauls to rename its Smarter White milk An indigenous rights activist who succeeded in having the Coon cheese brand scrapped will now campaign for Pauls to rename its ‘Smarter White’ milk. The cheese was previously wrapped in black and given the name "Coon" as a joke, he said. There was also a prudent commercial motive, he said. Academic Stephen Hagan has questioned the authenticity of the story behind Coon cheese's name. 'There's a lot of Aboriginal people who take offence, who don't drink that milk because of the interference that it's 'smarter white'.'. Coon Cheese has finally announced its new name after advocates argued the brand could be interpreted as racist. And so it came to be that Coon’s owners, Saputo Dairy Australia, eventually acquiesced and this week announced they would change the name from Coon … The brand's website says the cheese was first manufactured in Australia in November 1935 and was wrapped in "traditional red waxed cloth". 'Evidence of the inconsistencies and hypocrisy of cancel culture where evil snowflakes randomly select their next victim.'. (ABC News: Rick Hind)Cheese name was a racist joke. Dr Stephen Hagan has never accepted the company's version of the name's origin. 'I don't know a single Indigenous Australian who is offended at all by milk being called 'Smarter White',' she told Daily Mail Australia. "Tomorrow is another day, you got to look at another social ill that needs to be addressed," he said. Hours earlier, Mr Latham has posted an image of a popular Pauls diary product to take a dig at left-wing, cancel culture activists. The comments below have been moderated in advance. Saputo announced in July last year it was changing the name after academic and anti-racism campaigner Dr Stephen Hagan called for a rebranding. Russell-Clarke said Coon's owners should be more concerned about maintaining the quality of their cheese than ditching an 85-year-old name to 'suit the whim of the time'. The 84-year-old former host of ABC-TV's 1980s Come and Get It program has a grandson of African heritage and said ditching the Coon cheese brand would do nothing to address racism. They grabbed some dates, curdled them, swirled them around in a vat, heated them up, gave them a bit of a stir and then sat them on a shelf to ripen "They made $15 billion in the last financial year," Dr Hagan said. ... Dr Hagan lobbied Coon cheese’s various owners for more than two decades to change the brand name. 'Unfortunately we're unable to make any further comment,' a spokeswoman told Daily Mail Australia. Why Aboriginal activist who led crusade to change ‘racist’ Coon cheese name is STILL not happy with the new Cheer brand. Coon cheese's name will be changed after a campaign by activists who said it had racist connotations. Let's take a look, Doubt cast over expert's 'throw scenario' for cheerleader's high-rise balcony death, Why some Americans are winning the lottery with impromptu COVID-19 vaccinations, comedian Josh Thomas raised a question on Twitter about the controversial brand, 'I'm super ashamed': Actor and writer Josh Thomas apologises after comments about casting diversity from 2016 resurface, Red Skins and Chicos lollies are about to get a rebrand, 'We hear you': WA brewery considers changing name amid Black Lives Matter movement, What's wrong with this picture? Dr Stephen Hagan campaigned for decades for the Coon cheese brand, which he considered racist, to be changed. Blacklivesmatter movement on Instagram have backfired in a major way 'the victim is... 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